Our goal was to challenge shoppers’ perception of the Personal Care category and ignite their excitement for Unilever Beauty and Personal Care products. We realized that gendered products (like male or female focused products) force shoppers to define their identity, creating a disaffirming and unwelcoming shopping experience. We wanted to introduce humanity and euphoria to the beauty and personal care aisle. Our Gender Inclusive program encouraged guests to freely celebrate every part of themselves without being limited by societal norms or expectations and choose products not typically expected for them. 

Our program achieved remarkable results, achieving a +15% dollar sales lift and +13% unit lift.