Some of the best ideas don't come from real client briefs, but they do come from solving real business problems. Here are some examples of how I'm always pushing the envelope to create powerful ideas that really can make a difference:

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19 Crimes - Halloween

Halloween is a huge time for beer and spirits, but wine can get forgotten about. We took the augmented reality experience that had made 19 Crimes wine so famous and gave it a Halloween upgrade. By creating a ouiji board special pack, the 19 Crimes existing app could be turn people's phones into that critical ouiji board piee and give people and unforgettable spirited experience that only 19 Crimes could deliver.

 

Re:fill for Relief

Transforming used snack boxes into prepaid aid shipment helped solve for some serious problems. First, it gets rid of bulky packaging without the need to recycle it. Secondly, it delivers helpful items to those who desperately need them. 

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2Do Shopping App

Moms and dads are sharing more household and shopping duties than ever before, but there never was a shopping app that let them divide up the chores and conquer them together. 

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OREOability

OREO Cookie packaging is not recyclable. In this day and age,  it's hard to believe that this is true. The result of this is a lot of negative press for OREO Cookies and lots of garbage in already-overflowing landfills. We found a way to turn used packaging into prosthetics to help kids get back to being kids (including dunking their favorite cookies into milk).

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