With OREO Cookies coming out with so many unusually inventive flavors, at such a rapid pace, it's hard to keep people excited about them. They had asked people to submit their favorite flavor and had narrowed it down to three. But during this promotion, we wanted shoppers to buy ALL THREE unusual flavors and then vote on them. That's a tall order.

We had the idea to make flavors more than flavors and created experiences that prompted FOMO. Through unique digital and in-store shopping tactics, we transformed ordinary OREO purchases into shareable and memorable social experiences. And gave shoppers fun ways to vote on and purchase three different wild flavors: Cherry Cola, Piña Colada and Kettle Corn. 

• Category sales: +5.1%

• OREO Cookie sales: +18.8%

• Package buy rate: +5.4%