Green & Black's chocolate is  ethically-sourced and absolutely delicious. But nobody knows their name. Or their taste. In the premium chocolate space, with so many more well-known brands, it's hard to get shoppers to choose your product over another. For Target, we created social media content highlighting the two sides of the chocolate (ethically-sourced & delicious) and encouraged people to give Green & Black's to the people who bring out the better side of them—during emotionally-driven key time periods like Mother's Day and Father's Day. At Kroger, we paired the chocolates and cheese and drove these shoppers toward a premium tasting experience with delicious results.