Planning your sleek new bathroom is waaaaaay more fun than thinking about where to put the old one. Do-It-Yourselfers weren’t interested in planning for project waste removal when they could be picking out new tile fixtures. We needed breakthrough creative that stood out in the home improvement space and get Do-It-Yourselfers excited to tackle their project’s cleanup. We had people laughing at the absurdity of the things we hold onto and actually celebrating the process of getting rid of it: experience the joy of gone. And all thanks to the ease and accessibility of The Bagster Bag. 

• 11% YOY sales increase